TOOLBOX

Toolbox is our comprehensive offer for gaining entrepreneurial tools and knowledge in the Kitchen. Regardless of your business idea, business model or type of industry, we will teach you the tools you need to develop your startup in The Kitchen.

The Toolbox consists of interactive workshops, tailored courses and longer intensive programs all centered on a hands-on process where you immediately apply your learnings. With this approach, you will gain insights into entrepreneurial methods while actively advancing your own unique business idea.

As a member of the Kitchen, you will also have the opportunity to spar with startup-advisors and other like-minded entrepreneurs while moving closer to qualifying for The Kitchen’s acceleration program.

The Toolbox is targeted to both students and researchers who are affiliated with Aarhus University. However, limited seats are also available for other entrepreneurs.

TOOLBOX WORKSHOPS

In the beginning of a startup process, we make many assumptions about our customers, the market and value proposition.
In this workshop, we focus on how you can validate the assumptions for your business idea by getting out of the building. This is not a workshop on sales, but a workshop on how to get a deeper understanding of the problem your solution tries to solve.

On this workshop, you will gain concrete tools for how to approach your potential customers, stakeholders, partners etc.

In the first workshop, you are introduced to the lean business approach on how to get early feedback on your business idea. In between the workshops, you will approach relevant stakeholders, customers, partner etc. In the follow-up workshop on the following Friday we will discuss your findings and provide feedback in groups.

The workshop will run two times in the spring semester:

Time: February 23, 9.00-11.00
Follow up session: February 26, 9.00-11.00
Place: Online
Sign up here

Time: April 13, 9.00-11.00
Follow up session: April 16, 9.00-11.00
Place: TBA
Sign up here

Building a business is not just a product race, but just as much a race to communicate why our customers need our products.

In essence the road to success has two parallel tracks:
1. Invent stuff worth talking about
2. Tell stories about what you invented

Whether you are B2B or B2C, brand strategy is about creating an identity that captures the strongholds and ambitions of your startup to deliver the business strategy in a precise, relevant and compelling way. A way that aligns your business and connects with your audience on an emotional level.

The workshops consist of a 2-hour session on Tuesday where we will establish an understanding of branding methodology and tactics and provide tools for how to start building your own brand platform that is the strategic verbal foundation of your brand.
On Friday, we will meet for a follow up session to provide feedback on your work.

The workshop will run two times in the spring semester:

Time: February 23, 13.00-15.00
Follow up session: February 26, 13.00-15.00
Place: Online
Sign up here

Time: May 25, 9.00-11.00
Follow up session: May 28, 9.00-11.00
Place: TBA
Sign up here

The value proposition is one of the most fundamental building blocks of your startup.
In this workshop, you will gain a deeper understanding of what value you are creating for your customers and what kind of problem you are trying to solve.

In the first workshop (Tuesday) you will get concrete tools for how to identify your product-market fit. On the following Friday we will meet again and discuss your findings.

The workshop will run two times in the spring semester:

TimeMarch 23, 9.00-11.00
Follow up session: March 26, 9.00-11.00
Place: Online
Sign up here

Time: April 27
Follow up session: April 29
Place: TBA
Sign up here

A business model is a tool that helps to describe how an organization creates, delivers, and captures value. It identifies the products or services that the business plans to sell, its target market, and any anticipated expenses. Business modeling will help you to steer your idea as you start and grow.

During the 2-part workshop, you will learn the history of business models and be introduced to one of the most well-known visual business model structures in the industry, called the Business Model Canvas (BMC). We will discuss each section of the 9-component canvas and show examples of real business cases. The majority of the time will be spent brainstorming your own unique business case and filling in each section of the BMC with your initial hypotheses.

The workshop will run two times in the spring semester:

Time: March 9, 9.00-11.00
Follow up session: March 12, 9.00-11.00
Place: TBA
Sign up here

Time: May 11, 9.00-11.00
Follow up session: May 14, 9.00-11.00
Place: TBA
Sign up here

The Boiler is an intensive week-long workzone for startups and spinouts that need a solid pitch-deck grounded in data. It is perfect (necessary) for any startup that will communicate with the surrounding ecosystem such as public soft funding (Innofounder, Innobooster, Vækstfonden etc), private investors and anyone else who is interested in your startup.

At the beginning of the week, you get a pitch template which you fill out throughout the week. In between the strategy sit-downs, you and your team call and e-mail relevant people as well as conduct desk-top research.

The intense week ends on Friday afternoon with presentations in front of a panel of investors and other entrepreneurs.

The Boiler will run two times in the spring semester:

Time: March 15 - March 19
Place: TBA
Sign up here

Time: April 19 - April 23
Place: TBA
Sign up here

NB: The Boiler is only open for staff and students affiliated with Aarhus University

Read more about The Boiler here

This 7-week intensive program will help you to refine your business model by leading you from assumptions to facts about your business.

The program aims to help early stage spinout and startup teams to develop a strong understanding of how their product or service will meet the needs of their customer base (product-market fit). This is achieved through Stakeholder Discovery (external interviews conducted to validate assumptions).

By the end of the program, participants will be well on their way to having a solid model for how their business can create, deliver and capture value.

Structure and Content:
The program consists of 4 workshops, with 2 weeks in-between each workshop for validation activities and meetings with your allocated business developer. Before each of the workshops, you will prepare by reading and watching videos and revisiting the relevant sections of your BMC. You will spend the weeks between each workshop 'Getting out of the Building,' by reaching stakeholders in order to validate your assumptions (e.g: end users, potential partners, key opinion leaders, competitors). Based on their feedback you will update and iterate your BMC. During the workshops, you will present your key findings and discuss your next steps. In the 4th and final workshop, you will present your journey of validation and iteration of your BMC to a panel who can help you to determine your next steps in the process.

Pre-requirements:
You are required to hand in a short summary of your idea or project so we can determine your eligibility for the program.

You are required to have familiarity with the business model canvas, and have pre-filled the BMC with your initial assumptions. One way you can do this is by joining our Business Model Canvas workshop.

Participants and lecturers will sign an NDA so information can flow freely during the course.

Suggested Workshops:
(highly recommended for the best experience through the program)

  • Get out of the Building
  • Introduction to IP
  • Value Proposition

Time: 7-week intensive program from April 7 - May 19
Place: TBA

NB: This course is only open for staff and students affiliated with Aarhus University

Read more about the program and sign up here 

This workshop looks at investment as a strategic tool that you need to master in order for your startup to have success. Some entrepreneurs are hesitant to bring investors on board their startup. While there are justified reasons for being hesitant, there is no need to be uncertain regarding the process

This workshop will get you on top of the investment process and it will prepare you to take the lead.

The workshop will bring clarification on how far you are from being able to attract investment, what you need to do to get closer to it, and it will help you clarify under which conditions you are willing to bring investors on board.

In the first workshop you are introduced to the investment process, terminology etc. In between the workshops, you will create a short investor pitch. In the follow-up workshop on the following Friday we will discuss and provide feedback in groups.

The workshop will run two times in the spring semester:

Time: March 9, 13.00-15.00
Follow up session: March 12, 13.00-15.00
Place: TBA
Sign up here

Time: May 11, 13.00-15.00
Follow up session: May 14, 13.00-15.00
Place: TBA
Sign up here

In this workshop you will learn the following:

  • Introduction to intellectual property
  • Different types of IP
  • Patents: Patentability vs. freedom to operate
  • What you can and can’t say in a public setting before you have secured your IP
  • When to ask for a non-disclosure agreement
  • The University’s role in protecting the IP of staff and researchers
  • How to do a preliminary patent search

The workshop will run two times in the spring semester:

Time: March 23, 13.00-15.00
Follow up session: March 26, 13.00-15.00
Place: TBA
Sign up here

Time: June 8, 9.00-11.00
Follow up session: June 11, 9.00-11.00
Place: TBA
Sign up here

Interning in your own startup is a unique possibility to concentrate on starting or developing your own business, and at the same time use your professional knowledge in practice.

If you intern in your own startup, you will follow The Kitchen’s internship program where you, together with students from the entire university, participate in entrepreneurial workshops, biweekly peer to peer sessions, inspirational talks and networking activities.

Read more about the Internship Program here