Your brand is your business.

It is the sum of all the impressions you leave: It is you, your product, your customer service, your communication, your appearance etcetera. In other words; every startup has a brand. Does yours do you any good?

In this workshop, we will focus on your strengths and motivations and how they can be used strategically to grow your business. Being clear about your purpose, values and unique selling points is a powerful way to build meaningful communication that makes you stand out. This is how you create invaluable PR – PR that money can't buy.

You will

• Learn to turn your purpose and values into a business asset
• Get started building a strategic brand foundation
• Gain tools for clear and efficient storytelling.

We negotiate every day. Even in situations where we don’t think we negotiate. We negotiate with suppliers and customers as well as with colleagues, family and friends. 

Knowing what you want and how to ask for it is a highly valuable skill needed to succeed in negotiations. But as an inexperienced entrepreneur, you might find it surprisingly difficult to ask for what you want. Be it in relation to customers, investors or other people who engage with your startup.  

The goal of this workshop is to make you more efficient in “getting what you want” and at the same time maintaining good relationships. This will help you attract much needed resources such as practical help from other people and better deals with your suppliers.  

You will

• Become a better negotiator 
• Learn about Thompson’s 10 pie-slicing strategies
• Participate in hands-on exercises.

You might also be interested in our other negotiation workshop Realize win-win potentials in negotiations.

The best negotiations are not about give and take, but rather about creating a better deal for both parties. This workshop tunes in on how both you and your counterpart(s) can create win-win situations. You will learn how you can take the lead in such negotiation processes. 
 
The goal of this workshop is to make you a more successful negotiator. This will help you get better deals and develop your business smoother and more efficiently.    

You will

• Become a better negotiator
• Learn about the Harvard Method
• Participate in hands-on exercises.
  

You might also be interested in our other negotiation workshop Get what you want in negotiations.

Looking for private investors? The goal of this workshop is to prepare you to confidently take the lead in the investment process. 

In this workshop, you will learn how to credibly “sell” your startup to investors. You will also learn what investors look for and understand how they think and act, both before and after investment. 

You will be introduced to what a Cap Table is and why it is important to know how a cap table develops over several rounds of investment.  

You will

• Learn basic investment terminology
• Understand how you can move forward in your investment process
• Get a spreadsheet in which you can plot your first cap table.

If you are interested in other types of funding, check out the workshop Introduction to the financial ecosystem for startups.

Will your startup become profitable? When will you run out of cash? When will you need additional money?

Financially sound operations are key to any startup that wants to be in the market for the long run. At the same time, it is very tricky to credibly forecast a startup’s future financial situation.

While your cash flow statement tells you if or when you run out of cash, the financial forecast tells you whether you will become profitable in the future.

In this workshop, you will learn how to set up your own cash flow statement and how to forecast your financial situations.

The workshop is for you who have moved beyond the initial idea phase.

Basic knowledge of Excel is an advantage, as we will work directly with Excel in this workshop.

You will

• Get a financial forecast Excel spreadsheet where you can forecast the situation of your startup
  
• Get a cash flow Excel spreadsheet so you know if or when you run out of money.

You might also be interested in the workshop Introduction to the financial ecosystem for startups.

Do you want to understand the pros and cons of various funding sources?

Join our workshop and get an understanding of what various cash providers require in terms of deliveries and ownership in your startup. We will focus on easily understandable terms; hence anyone can join.

In this workshop, we will prepare you for navigating the funding landscape and make a plan for your funding journey.

We will cover sources such as:

• Bootstrapping
• FFF (friends, family and fools)
• Case competitions
• Soft funding
• Grants for science-backed projects
• Accelerators and incubators
• Business angel networks
• Banks
• Crowdfunding
• Sales and customer cooperation’s as a financial driver
• Venture capital

You will

• Learn of the various funding sources
• Understand the pros and cons of each funding source
• Get a funding journey plan for your startup.

You might also be interested in the workshop Financial forecasting and cash flow.

Famous entrepreneur Mark Cuban got known for his phrase ‘sales cure all’. This is true in many ways. Not least because sales boost your confidence and validates your business. But how do you go about strategy, tactics and activities with the end goal of closing deals?

In this workshop, we cover the full sales cycle. From prospecting the ideal customer profile to contacting, building the relation, and utilizing the opportunity. We cover aspects of true value creation, customer-driven success, pitfalls, and not least closure of the sale.

The workshop centers on strategy as the guiding principle. Within this strategy, we delve into the essential techniques to navigate common challenges within the sales cycle and day-to-day operations.

We believe that sales skills are essential and game-changing to any startup at any stage in any type of business. You will learn that any type of personality can practice sales.

In this workshop, we will use both theory and real-world examples, and there will be plenty of opportunities to discuss the material.

You will

• Get a sales framework from contact to closure
• Gain simple, easy-to-use tools for your startup
• Be inspired to achieve sales.

This 3-part workshop series will help you develop your idea through a deeper understanding of what problem you are solving for your customers, the solution you provide and how you differentiate from your competitors.

Throughout the workshops you will use/learn hands-on tools on prototyping, pitching and how your network can be your strongest asset.

Workshop 1/3: The problem 
Why are you the right person to do this?
Why start with the problem?
Do you really  know who your customers are?

Workshop 2/3: Your solution:  
How does your solution fit?
Can you predict the future?
How do you fake it till you make it?

Workshop 3/3: Your position 
How different are you really?
What is the most dangerous sentence in the English language?
Why should you communicate your value?

YOU WILL GET   

• Tools to help you validate your business idea
• Tools and inspiration to utilise your network
• Tools to start prototyping
• A "Go do" attitude 😉

REQUIREMENTS

The Startup Essentials workshops are open exclusively to members of The Kitchen.

Please note

The Startup Essentials workshops are mandatory for all. We expect a significant part of your founder team to participate in all three workshops.

March

March 5, 12.30-15.30: Workshop 1
March 13, 09.00-12.00: Workshop 2
March 21, 09.00-12.00: Workshop 3

Sign up here

April/May

April 30: 09.00-12.00: Workshop 1
May 8: 12.30-15.30: Workshop 2
May 16: 09-12.00: Workshop 3

Sign up here 

May/June

May 28: 09.00-12.00: Workshop 1
June 4: 12.30-15.00: Workshop 2
June 12: 09.00-12.00: Workshop 3

Sign up here

Having a well-tuned pitch deck is necessary for any startup that wants to communicate with the surrounding ecosystem. This could be public soft-funding providers (Innofounder, Innobooster, Vækstfonden etcetera), private investors, or anyone else who is interested in your business.

Pitch Week is an intense, week-long work zone where you and your team will get in contact with relevant people and conduct desktop research to improve your data and to build a clear and convincing pitch deck.

Throughout the week, your team will meet with business developers from The Kitchen and with other startups for mutual feedback. In our experience, all startups improve their pitch dramatically over the course of the week. And not only does your pitch improve, so does your entire business case.

Pitch Week ends on Friday afternoon with you pitching in front of a panel of investors and other entrepreneurs.

Key takeaways

• A convincing 10-minute pitch deck
• Experience pitching to investors and other stakeholders
• An improved business case

Program

April 8 from 10-12: Kick-off

April 9 from 12.30-15.30: Feedback session

April 11 from 9-12: Pitch rehearsal and feedback

April 12 from 12-15: Pitch presentation

The program may be subject to minor changes.

Requirements

Pitch Week is open exclusively to members of The Kitchen. Please consult your business developer before you sign up to Pitch Week.

Sign up

Sign up here

ABOUT THE WORKSHOP

Have you considered applying for Innofounder but not sure what to include and write in the application? Then join our workshop and get some of the do’s and don’ts of writing a good application and what to watch out for.

Next Innofounder application deadline: February 29th 2024

CONTENT 

• What is the structure and success criterias?
• How to write successful applications?
• What data to use in your application?

Depending on time one of The Kitchen startups shares their experience from applying for the Innofounder program.

The workshop is scheduled for 2 hours, but depending on number of participants there is a good chance we spend less time.

There are typically only a handful of participants in this specific Innofounder course. This is a significant advantage for you because it means we can delve deeply into your specific startup and discuss your case and the program extensively.

PREPARATION 

You need to have started your application at the time of the workshop, or at least be certain you are going to apply.

Read more about the Innofounder program here

Sign up

February 8 from 09.00-11.00

Sign up here

ABOUT THE WORKSHOP

Do you need cash to bridge you to next major milestone?

Innobooster is a superb funding instrument to boost a certain project in your startup. Additionally, it’s an instrument that can be used to bridge you to next important milestone.

CONTENT

• When is the ideal timing for you to apply for Innobooster?
• What does it takes to be succesfull in your application?
• Comparison of how InnoBooster differs from InnoFounder, microgrants, and other Danish soft funding sources
• Is there any other funding sources you should consider concurrently with your Innobooster application that will enhance your chances of getting an InnoBooster?

The workshop is scheduled for 2 hours, but depending on the number of participants there is a good chance we spend less time. As only a few Kitchen startups usually apply for Innobooster, there are typically only a handful of participants in this course. This is a significant advantage for you because it means we can delve deeply into your specific startup and discuss your case and the program extensively.

PREPARATION

You need to have an innovative solution that fit the theme of the program, and you should have already secured initial funding. Read more about the InnoBooster program here

SIGN UP

March 6,11.30-13.30

Sign up here