Founders is our program helping your startup or spinout sharpen your business case and get off the ground.

How we work

When you join The Kitchen you’ll be assigned a business developer from our team to help you navigate as a startup and match you with the resources you need to grow.

At Founders you get access to personal advisory services, funding, office facilities, advanced workshops, and more.

Everything is aimed at helping your startup succeed.

Available workshops and grants

In the beginning of a startup process, you have many assumptions about your product, your customers and your market. In order to move forward it is important you get a clear understanding of your potential customers and their needs.

In this 2-workshop you will work on validating the assumptions about your business idea by talking to your customers. We will discuss concrete tools on how to approach your potential customers, stakeholders and potential partners, and you will make your own plan for who to contact, how and why.


  • Tools to collect useful feedback on your business idea
  • A plan for how to contact potential customers, stakeholders, partners etc.
  • Feedback on your plan

WHEN: Session 1: September 14, 9.00-11.00 & Session 2: September 17, 9.00-11.00.

PLACE: Conference Room, The Kitchen


Sign up here

Building a business is not just a product race, but just as much a race to communicate why our customers need our products. In essence the road to success has two parallel tracks:

1. Invent stuff worth talking about

2. Tell stories about what you invented

In this 2-part workshop you will work on creating an identity that captures the strongholds and ambitions of your startup to deliver the business strategy in a precise and compelling way. A way that aligns your business and connects with your audience on an emotional level.


  • The tools to start building your own brand identity
  • The first draft of your own brand strategy
  • Feedback on your draft

WHEN: Session 1: October 26 9.00-11.00 & Session 2: October 29, 9.00-11.00.

PLACE: Conference Room, The Kitchen


Sign up here

Your value proposition is one of the most fundamental building blocks of your startup. Working with your value proposition helps you identify what problem you are trying to solve for your customers, and how your solution creates value.

In this 2-part workshop you will work on defining your value proposition and use concrete tools that help you identify the needs and problems of your customers.


  • The tools to work on defining your Value Proposition
  • An understanding of the importance of having a Value Proposition
  • Feedback on your Value Proposition

WHEN: Session 1: September 28, 9.00-11.00 & Session 2: October 1, 9.00-11.00

PLACE: Conference Room, The Kitchen


Sign up here


WHEN: Session 1: November 16, 09.00-11.00 & Session 2: November 19 2021, 09.00-11.00.

PLACE: Conference Room, The Kitchen


Join our Community Sessions to give and get qualified feedback from other startups in The Kitchen.

Our Community Sessions is where you on a monthly basis get together with like-minded startups for sparring and knowledge sharing.

The Kitchen is home to many different startups with many different challenges – and with valuable experiences worth sharing.

Our Community Sessions are for all startups and spinouts enrolled in The Kitchen.

Read more about our sessions and sign up here

The Boiler is an intensive week-long workzone for startups and spinouts that need a solid pitch-deck grounded in data. It is perfect (necessary) for any startup that will communicate with the surrounding ecosystem such as public soft funding (Innofounder, Innobooster, Vækstfonden etc), private investors and anyone else who is interested in your startup.

At the beginning of the week, you get a pitch template which you fill out throughout the week. In between the strategy sit-downs, you and your team call and e-mail relevant people as well as conduct desk-top research.

The intense week ends on Friday afternoon with presentations in front of a panel of investors and other entrepreneurs.

NB: The Boiler is only open for staff and students affiliated with Aarhus University

Read more about The Boiler and register here

Interning in your own startup is a unique possibility to concentrate on starting or developing your own business, and at the same time use your professional knowledge in practice.

If you intern in your own startup, you will follow The Kitchen’s internship program where you, together with students from the entire university, participate in entrepreneurial workshops, biweekly peer to peer sessions, inspirational talks and networking activities.

Read more about the Internship Program here

Business modeling helps steer your idea as you start and grow. It is a tool that helps you describe how your idea can create, deliver, and capture value.

In this 2-part workshop you will identify the product or services that you plan to sell and map your potential markets and expenses. We will discuss each section of the 9-component Business Model Canvas and you will work with your own business case. By the end of the workshop you will have the first draft of your BMC with your hypotheses.


  • A basic understanding of the Business Model Canvas
  • Opportunity to work on your own BMC
  • Feedback on the first draft of your BMC

WHEN: Session 1: October 12, 9.00-11.00  & Session 2: October 15 2021, 9.00-11.00.

PLACE: Conference Room, The Kitchen


Sign up here

This workshop looks at investment as a strategic tool that you need to master in order for your startup to have success. Some entrepreneurs are hesitant to bring investors on board their startup. While there are justified reasons for being hesitant, there is no need to be uncertain regarding the process

This workshop will get you on top of the investment process and it will prepare you to take the lead.

The workshop will bring clarification on how far you are from being able to attract investment, what you need to do to get closer to it, and it will help you clarify under which conditions you are willing to bring investors on board.

In the first workshop you are introduced to the investment process, terminology etc. In between the workshops, you will create a short investor pitch. In the follow-up workshop on the following Friday we will discuss and provide feedback in groups.


  • An introduction to key investment terminology (Ex. Cap table, pre- post money valuation, seed-money, series A…)
  • A plan for the action you need to take in order to move your startup closer to an investment
  • An understanding how investors think and act, both before investment and after investment.
  • An awareness of potential positive and challenging mechanisms that arises between founder-team, the board, and investors, and how you proactively can work to create the best possible working atmosphere between all parties.

WHEN: Session 1: September 14, 13.00-15.00 & Session 2: September 22, 13.00-15.00



Sign up here

In this workshop you will learn the following:

  • Introduction to intellectual property
  • Different types of IP
  • Patents: Patentability vs. freedom to operate
  • What you can and can’t say in a public setting before you have secured your IP
  • When to ask for a non-disclosure agreement
  • The University’s role in protecting the IP of staff and researchers
  • How to do a preliminary patent search


PLACE: Conference Room, The Kitchen


What are the advantages of an ApS over a one-man business? How do you make an ownership agreement? And what demands can you, as a founding team, make to each other in the agreement? Get the answers and many more on Tuesday November 2, when accountant Joachim Stephansen from Beierholm Revision and lawyer at Hejm Vilsgaard; Hans Henrik Bondegaard takes the stage.

The choice of company type and a good ownership agreement are among the very fundamental elements on which a start-up or spinout is based. At this event you will learn about both. The focus will be on:

- Advantages of ApS vs. one-person business

- what conditions you must be aware of when founding an ApS

- Formal content of the ownership agreement

- The most important elements to include in an ownership agreement

- How to facilitate a good process when making an ownership agreement


16.30: Accountant: Joachim Stephansen from Beierholm Revision (Presentation will be in danish)

17.00 Lawyer: Hans Henrik Bondegaard from Hejm Vilsgaard (Presentation will be in english)

17.30: Questions - can be in both danish and english

18:00 Goodbye


WHEN: November 2, 16.30-18.00

WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus

LANGUAGE: English & Danish

Sign up here

This 7-week intensive program will help you to refine your business model by leading you from assumptions to facts about your business.

The program aims to help early stage spinout and startup teams to develop a strong understanding of how their product or service will meet the needs of their customer base (product-market fit). This is achieved through Stakeholder Discovery (external interviews conducted to validate assumptions).

By the end of the program, participants will be well on their way to having a solid model for how their business can create, deliver and capture value.

Structure and Content:
The program consists of 4 workshops, with 2 weeks in-between each workshop for validation activities and meetings with your allocated business developer. Before each of the workshops, you will prepare by reading and watching videos and revisiting the relevant sections of your BMC. You will spend the weeks between each workshop 'Getting out of the Building,' by reaching stakeholders in order to validate your assumptions (e.g: end users, potential partners, key opinion leaders, competitors). Based on their feedback you will update and iterate your BMC. During the workshops, you will present your key findings and discuss your next steps. In the 4th and final workshop, you will present your journey of validation and iteration of your BMC to a panel who can help you to determine your next steps in the process.

You are required to hand in a short summary of your idea or project so we can determine your eligibility for the program.

You are required to have familiarity with the business model canvas, and have pre-filled the BMC with your initial assumptions. One way you can do this is by joining our Business modeling workshop.

Participants and lecturers will sign an NDA so information can flow freely during the course.


Workshop 1: September 29, 09.00 – 12.00

Workshop 2: October 13, 09.00 – 12.00

Workshop 3: October 27, 09.00 – 12.00

Pitch Rehearsel: November 10, 09.00 – 12.00

Next Step Panel: November 24, 09.00 – 12.00

WHERE: The Kitchen


NB: This course is only open for staff and students affiliated with Aarhus University

Read more about the program and sign up here 

EarlyCash is a grant for students at Aarhus University who want to take their startup idea one step closer towards a commercial product or service. Students can apply for grants of 15,000 DKK. The grant is targeted early stage startups, who have not received any prior funding.

EarlyCash has four annual deadlines:

  • 1 March
  • 1 June
  • 1 September
  • 1 November

Read more about the EarlyCash Grant and how to apply here

*For students at Aarhus University only

What’s included

Workspace access in public zone
Preparatory Workshops
Weekly ‘open desk’ advisory
Apply for private office up to 12 months
Access to meeting rooms
Access to business development advise
Advanced Workshops
Partner services: legal, financial, funding, HR
Access to grants

What’s required

Motivation and drive
An identified problem and customer segment
A defined value proposition

How to join

Once a month we admit new cases to The Kitchen. Sign up by submitting a one-pager that will be evaluated by our Founders committee.