Explorers

ABOUT THE WORKSHOP  

Your brand is your business.

It is the sum of all the impressions you leave: it’s you, your product, customer service, communication, appearance etc.  In other words; every startup has a brand. Does yours do you any good?

A good brand connects with the audience and guides strategic decisions.

In this workshop we will focus on what you can do to shape your brand in a way that is believable, relevant, and meaningful to you, your startup and your customers.

YOU WILL GET   

• Tools to build a strategic brand foundation.
• Tools for clear and efficient external communication.

PRACTICAL INFO

March edition: 29/3: 13.00-16.00 PM
Sign up: here

May edition: 25/5: 09.00-12.00 AM

ABOUT THE WORKSHOP

Your team is the most important asset of your startup. “An A-team with a B-idea always beats a B-team with an A-idea”.

Creating a great team starts with you and your co-founder(s).

In this workshop, you will learn basic team dynamics and how to proactively create a great team with a higher chance of success. Startup-teams depend on knowing individual strengths and values in order to create a shared purpose and goal.

The entire founder-team has to participate in this workshop.

YOU WILL GET

• An introduction to team dynamics
• Tools to help focus on values, synergies and strengths
• A focused approach to building a team

PRACTICAL INFO

March edition: 08/3: 09.00-12.00 AM

ABOUT THIS WORKSHOP

The goal of this workshop is to make you a more successful negotiator. This will help you get better deals and develop your business smoother and more efficiently.

At the workshop, you negotiate the conditions for an angel investment, either from the perspective of the business angel or that of the founder. Building on this, we discuss the principled negotiation approach of the Harvard method, which supports the collaborative realization of win-win potentials and the development of trusting relationships.

YOU WILL GET

• Practical and useful negotiation guidelines
• The opportunity to practice and develop your negotiation skills
• Insights about risk financing negotiations

PRACTICAL INFORMATION

March edition: 02/03: 09.00-12.00 AM
Sign up: here

ABOUT THIS WORKSHOP 

There is a huge number of societal challenges that we urgently need to create sustainable solutions for. Startups can play an essential role in meeting these challenges.

In this workshop you will learn how your startup can contribute and become (more) sustainable. We will look at sustainability from a broad approach including social and cultural dimensions.

The workshop is relevant for any startup seeking to integrate (more) sustainable elements into their business.

YOU WILL GET

• Inspiration and tools for integrating different aspects of sustainability into your startups
• An tentative overview of the field of sustainability and strategies to handle the challenges associated with it.

PRACTICAL INFORMATION

ABOUT THE WORKSHOP  

The goal of this workshop is to prepare you to confidently take the lead in the investment process so you can attract investors.

You will learn what investors look for and understand how they think and act, both before and after investment.

You will be introduced to terms such as: Cap table, pre-/post money valuation, series A,  etc.

YOU WILL GET

 

• An introduction to basic investment terminology
• Exposure to a real life early stage investment case
• Tools for valuating your startup

PRACTICAL INFO

 

ABOUT THE WORSHOP

Most people think of patents as the only way to protect an idea.  The truth is that trademark, copyright, design protection and trade secrets can also be used to protect a company’s assets.

The workshop will help you choose the right protection strategy for your startup.

(The workshop does not cover patent – patent is for a separate workshop.)    

This workshop is hosted in collaboration with TTO AU

 YOU WILL GET

• An overview of the various ways to protect your idea
• An understanding of how you can protect your idea

PRACTICAL INFO

March 3, from 13.00-16.00 PM
Sign up here

ABOUT THE WORKSHOP 

Startups that own patents  become more valuable compared to startups that do not own patents.  The goal of this workshop is that you understand what a patent is, it’s value, and how to proceed with the patenting process in order for you to  maximize the value and impact of your research.

The workshop is relevant for everyone who considers patenting an invention. It is particularly relevant for AU employees. with research that they seek to patent.

YOU WILL GET 

• Practical tools and knowledge necessary to do a preliminary patent search
• A roadmap for your own patenting process
• Specific do’s and don’ts in the patenting process

This workshop is hosted in collaboration with TTO AU

PRACTICAL INFORMATION

May 10, from 13.00-16.00
Sign up here 

ABOUT THE WORKSHOP

På denne workshop får du indblik i, hvorfor du har brug for et CRM, hvad HubSpot CRM* tilbyder, og hvordan du får sat et godt system op fra begyndelsen, så du slipper for at holde styr på alle dine kontakter i dit hoved og gør dine “husk-at-følge-op” post-its overflødige. Du vil også få introduktion til inbound salg og marketing, og hvordan du kan støtte dine kontakter på rejsen fra helt ukendt til loyal kunde, der anbefaler dig til andre.

HubSpot CRM er et brugervenlig og skalerbart værktøj til at sikre at du har styr på alle dine kontakter og kommunikationen med dem. Du får en masse muligheder i den gratis udgave, men som samtidigt har tyngden til at skalere helt op i enterprise-niveau uden at skulle skifte system.

PRAKTISK INFO OG TILMELDING

Marts udgave: 22. marts, kl. 13.00 - 15.00
Tilmeld dig her

April udgave: 26. april, kl. 13.00 - 15.00
Tilmeld dig her