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Accelerators

Accelerators is The Kitchen’s program dedicated to grow university spinouts and startups with scaling potential.

How we work

You will work closely together with your Business Development Manager from The Kitchen to define a development plan and organize activities to help achieve your goals.

Plans and activities will be made in consultation with external industry experts and advisory board.

The acceleration process will be individualized to fit your needs, but a typical process is three phases of two months with checkpoints in between each phase to ensure case progression.

Available workshops and grants

ABOUT THE WORKSHOP

Your brand is your business. 

It is the sum of all the impressions you leave: it’s you, your product, customer service, communication, appearance etc.  In other words; every startup has a brand. Does yours do you any good? 

A good brand connects with the audience and guides strategic decisions. 

In this workshop we will focus on what you can do to shape your brand in a way that is believable, relevant, and meaningful to you, your startup and your customers.  

YOU WILL GET  

 

  • Tools to turn your own strenghts and motivations into a business asset
  • Tools to build a strategic brand foundation
  • Tools for clear and efficient external communication.


PRACTICAL INFO

Brand Building - September
September 30, 09.00 - 12.00

➡️ Sign up: here

Brand Building - November
November 16, 13.00 - 16.00

➡️ Sign up: here

What talents are already part of your team, what are their competencies and how can your team be further strengthened? How do you build a company culture that matches your ambition and values?

This workshop aims to inspire your strategical thoughts about work habits, culture and about your most valued equity – your colleagues and employees. We will introduce different ways of developing a meaningful culture and take your conditions as a startup into account. We will introduce some of the current cultural tendencies as inspiration to your strategical thoughts about the startup culture you would like to build.

Please notice you will benefit the most from this workshop if the full founder-team participates.

YOU WILL GET 

  • Insights into the conditions and landscape you are navigating as a startup.
  • Inspiration to understand and further development of your emerging work place.
  • Tools for mapping existing and needed competencies in relation to your business or business idea.

PRACTICAL INFO

Create a strong team - September
September 21, 13.00 - 16.00 PM

➡️ Sign up: here

Create a strong Team - November
November 2, 09.00 - 12.00 PM

➡️ Sign up: here

ABOUT THE WORKSHOP

The goal of this workshop is to make you a more successful negotiator. This will help you get better deals and develop your business smoother and more efficiently.

At the workshop, you negotiate the conditions for an angel investment, either from the perspective of the business angel or that of the founder. Building on this, we discuss the principled negotiation approach of the Harvard method, which supports the collaborative realization of win-win potentials and the development of trusting relationships.

YOU WILL GET 

  • Practical and useful negotiation guidelines
  • The opportunity to practice and develop your negotiation skills
  • Insights about risk financing negotiations

PRACTICAL INFORMATION

Negotiation skills
October 25, 13.00 - 16.00

➡️ Sign up: here

ABOUT THE WORKSHOP

There is a huge number of societal challenges that we urgently need to create sustainable solutions for. Start-ups can play an essential role in meeting these challenges. Conversely you probably need to consider several sustainability-related issues to future-proof your start-up.

This workshop seeks to inspire you to contribute to a more sustainable future as well as preparing you to meet expectations from different stakeholders in the field of sustainability. We will approach sustainability from several angles including green/ecological, social and cultural dimensions.

The workshop is relevant for you if you want to develop and integrate smaller or major initiatives into your start-up that can contribute to a more sustainable future.

YOU WILL GET

  • Foundation, inspiration and tools to integrate aspects of sustainability into your start-up.
  • Inspiration and guidelines to communicate about your sustainable efforts.

PRACTICAL INFORMATION

Build a sustainable startup
October 4, 13.00 - 16.00

➡️ Sign up: here

Build a sustainable startup
November 15, 13.00 - 16.00

➡️ Sign up: here


ABOUT THE WORKSHOP

The goal of this workshop is to prepare you to confidently take the lead in the investment process so you can attract investors. 

A confident and proactive founder team is atractive for investors. In this workshop you will learn about the different types of investors, what they look for and understand how they think and act, both before and after investment. 

You will also be introduced to what a Cap Table is and why it is important to know how a cap table develops over several rounds of investment.  

You will be introduced to terms such as: Cap table, pre-/post money valuation, series A,  etc. 

YOU WILL GET   

  • An introduction to basic investment terminology such as pre-/post valuation, cap table, series A etc. 
  • Tools for valuating your startup 
  • A spreadsheet in which you can plot you first cap table

PRACTICAL INFO

Investor Readiness - September
September 23, 10.00 - 13.00

➡️ Sign up: here

Investor Readiness - November
November 8, 13.00 - 16.00

➡️ Sign up: here

ABOUT THE WORKSHOP

Most people think of patents as the only way to protect an idea.  The truth is that trademark, copyright, design protection and trade secrets can also be used to protect a company’s assets.

The workshop will help you choose the right protection strategy for your startup.

(The workshop does not cover patent – patent is for a separate workshop.)

YOU WILL GET

  • An overview of the various ways to protect your idea
  • An understanding of how you can protect your idea

The workshop is delivered in collaboration between the Technology Transfer Office at AU and The Kitchen

PRACTICAL INFO

Protect your idea
October 12, 13.00 - 16.00

➡️ Sign up here

ABOUT THE WORKSHOP

Startups that own patents  become more valuable compared to startups that do not own patents.  The goal of this workshop is that you understand what a patent is, it’s value, and how to proceed with the patenting process in order for you to  maximize the value and impact of your research. 

The workshop is relevant for everyone who considers patenting an invention. It is particularly relevant for AU employees. with research that they seek to patent. 

YOU WILL GET  

  • Practical tools and knowledge necessary to do a preliminary patent search 
  • A roadmap for your own patenting process 
  • Specific do’s and don’ts in the patenting process 

The workshop is delivered in collaboration between the Technology Transfer Office at AU and The Kitchen

PRACTICAL INFORMATION

Patent your research
November 9, 13.00 - 16.00

Sign up here 

ABOUT THE WORKSHOP

The goal of this 3-hours workshop is to ensure that you have a digital architecture that is ready for scaling and that supports your business strategy.

IBM will bring their expertise and help you assess your current IT architecture and provide suggestions for improvement. Based on this, experts will advise you on how you technically can improve your architecture and reach your desired business outcomes.

The first part of the workshop consists of a traditional talk sprinkled with group discussions and short exercises. The second part is allocated to discuss real challenges that the startups are facing. Be prepared to present your technical challenge in plenum and to discuss your own and the other startups’ challenges.

The workshop is targeted CTO (or equivalent) in startups within IT, platform, software, cloud and IoT.

The workshop is technology-agnostic, and IBM will not push their products and services.

 YOU WILL GET

  • Guide to visualize your IT-architecture
  • Input on how to improve your IT-architecture
  • Understand how your IT-architecture support your business idea
  •  Tech discussion with peers and IBM experts

PRACTICAL INFO

Digital Architecture with IBM
October 5, 13.00 - 16.00

Sign up: here

ABOUT THE WORKSHOP

Have you ever wondered what your strengths and weaknesses are? Have you ever wondered why certain people or behaviour trigger different things in all of us? Are you curious to look inwards and work to become an even more capable member of your entrepreneurial team - then keep reading.  

We offer a workshop that allows you to be curious about the multitalented, kind, crazy and complex creature that is you... 

We will work with Jungs type indicator and through a lot of reflective and engaging exercises we will help you become more aware of your strong suits and how to utilise these even better.   

YOU WILL GET

 

  • Insights into the characteristics of you and your team/ colleagues - and the overall strengths of the team. 
  • More knowledge about, how to be even more empowered on your entrepreneurial journey 
  • Insights into the specific areas, where you are particularly strong as well as your development areas. 

 

Please notice you will benefit the most from this workshop if the full founder-team participates. 

PRACTICAL INFORMATION 

WHEN: November 11, 09.00 - 12.00

WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 - 113 (Conference Room).

LANGUAGE: English

SIGN UP: Press here

This 3-part workshop series will help you validate your business idea, find out who your customers are, position your startup, strengthen your communication and get you started with basic financials. 

Workshop 1/3 - Talk to Your Customers: Learn how to get feedback from your (potential) customers to understand the needs and problems you address and get inspiration and tools to utilise your network. 

Workshop 2/3 – Test your idea and position your startup: Learn how to test and validate your idea and to find match between our internal strenghts and the external market place to define your unique position in the market. 

Workshop 3/3 – Startup Financials: Learn the financial fundamentals behind a viable business and how you can use it to guide your decisions. 

PRACTICAL INFO


September

September 8, 09.00-12.00

September 14, 13.00-16.00

September 22, 13.00-16.00

➡️ Sign up: here


September/October

September 27, 16.00-19.00

October 4, 16.00-19.00

October 11, 16.00-19.00

➡️ Sign up: here


November

November 15, 09.00-12.00

November 23, 13.00-16.00

November 29, 09.00-12.00

➡️ Sign up: here

NB: Most early startups that join The Kitchen start with Startup Essentials. More mature Startups are recommended to join the Pitch Deck Week. 

Please consult with your Startup Advisor, who will help you choose between the two.

NB: Startup Essentials is mandatory if you want to apply for Early Cash. We expect a significant part of the founder team to participate in all 3 workshops.  


Join our Community Sessions to give and get qualified feedback from other startups in The Kitchen.

WHAT
Our Community Sessions is where you on a monthly basis get together with like-minded startups for sparring and knowledge sharing.

WHY
The Kitchen is home to many different startups with many different challenges – and with valuable experiences worth sharing.

WHO
Our Community Sessions are for all startups and spinouts enrolled in The Kitchen.

Read more about our sessions and sign up here


Pitch Deck Week is an intensive week-long workzone for startups that need a solid pitch-deck grounded in data. A solid pitch is necessary for any startup that wants to attract funding or other resources from externals. 

 You will get a pitch template to work on. Throughout the week your team meets with startup advisors from The Kitchen and other startups for mutual feedback. We experience that all pitches improve dramatically over the course of the week. Not only does your pitch improve, but so does your entire business case. 

Throughout the week, and in between feedback sessions, you are expected to gather more data that improves your pitch. 

 Your team will be pitching in front of a panel of investors and experienced entrepreneurs on Friday afternoon 

 YOU WILL GET 

  • An understanding of the strenghts and weaknesses related to your pitch deck 
  • Constructive feedback from other teams and Startup advisors throughout the week 
  • Feedback from a professional panel.   

A usual Pitch Deck Week will look like this

Monday: Workzone from 13.00-15.00

Tuesday: Workzone from 14.00-16.00

Thursday: Workzone from 09.00-12.00

Friday: Pitch session from 13.00-16.00

PRACTICAL INFO

September
September 12 - September 16

➡️ Sign up: here

October
October 10 - October 14

➡️ Sign up: here

November
November 21 - November 25

➡️ Sign up: here

NB: Pitch Deck Week is only open to startups that are part of The Kitchen. Consult your startup advisor prior to sign-up to Pitch Deck Week. 


Interning in your own startup is a unique possibility to concentrate on starting or developing your own business, and at the same time use your professional knowledge in practice.

If you intern in your own startup, you will follow The Kitchen’s internship program where you, together with students from the entire university, participate in entrepreneurial workshops, biweekly peer to peer sessions, inspirational talks and networking activities.

Read more about the Internship Program here

ABOUT THE WORKSHOP

Applying for the Innofounder program?

Join our workshop and get some of the do’s and don’ts of writing a good application and what to watch out for.

Content of the workshop: 

The workshop will have three parts:

  • Introduction to “How to write applications”.
  • One of the Kitchen startups shares their experience from applying for the Innofounder program.
  • Writing sessions. Time for participants to write/work on the application.

Your Preparation for the workshop: 

You need to have started your application at the time of the workshop.

This also means that you need to read and be familiar with the information on the Innofounder program and all guidelines attached to the application.

Read more about the Innofounder program on the webpage of Innovationsfonden: https://innovationsfonden.dk/en/programmes/innofounder

Ready for applying for an Innofounder? 

Reach out to your Business Advisor to discuss if you are ready for applying.

PRACTICAL INFO

Innofounder - how to apply
August 24, 09.00 - 12.00

➡️  Sign up: here


AU Launch is a grant for startup or spinout projects based on academia from Aarhus University to help them demonstrate the commercial potential of their research or idea.

It is possible to apply for up to DKK 500,000.

The 2022 application deadlines are:.

  • September 20
  • October 20
  • November 20 (conditional on available funds).

The deadlines are at midnight (CET) between the 20th and the 21st.

Read more about AU Launch and how to apply here

EarlyCash is a grant of DKK 25,000 for students and researchers at Aarhus University who want to take their startup idea one step closer towards a commercial product or service. The grant is targeted early stage startups, who have not received any major financial support/investment.

It is a requirement to have participated in Startup Essentials to apply for EarlyCash.

EarlyCash has three annual deadlines:

  • 1 June
  • 1 September
  • 1 November

Read more about the EarlyCash Grant and how to apply here

*Only available for students at Aarhus University

What’s included

Events
Workspace access in public zone
Preparatory Workshops
Weekly ‘open desk’ advisory
Apply for private office up to 12 months
Access to meeting rooms
Access to business development advise
Advanced Workshops
Partner services: legal, financial, funding, HR
Access to grants
Dedicated Business Development Manager
Advisory Board
Investor Day Pitch
Exclusive funding opportunities

 

What’s required

You are part of our ‘Founders’ program
A validated value proposition
Deep market insights
Team skills required to grow
Scaling potential
Plan for legal and IP if relevant

 

How to join

Once a month we admit new cases to ‘Accelerators’. You submit a written application followed by a 10-15 minute pitch with additional Q&A session.