BRAND BUILDING

October 26 2021

09.00-11.00

THE KITCHEN – CONFERENCE ROOM

🔥 ABOUT THE WORKSHOP

Building a business is not just a product race, but just as much a race to communicate why our customers need our products. In essence the road to success has two parallel tracks:

1. Invent stuff worth talking about
2. Tell stories about what you invented

In this 2-part workshop you will work on creating an identity that captures the strongholds and ambitions of your startup to deliver the business strategy in a precise and compelling way. A way that aligns your business and connects with your audience on an emotional level.

YOU WILL GET

✅ The tools to start building your own brand identity
✅ The first draft of your own brand strategy
✅Feedback on your draft

INFORMATION

📆 WHEN
Session 1: October 26 9.00-11.00
Session 2: October 29, 9.00-11.00
📍 WHERE
The Kitchen, Universitetsbyen 14, 8000 Aarhus. Room: 1741 – 113 (Conference Room)
🗣 LANGUAGE
English

CONTACT INFO

Still not sure if this workshop is for you? Contact Mikkel Møl Dalsgaard at mida@au.dk for more information.